WHERE BETTER
MEN BUILD
Habits. Standards. Mindset.
WHY ACCOUNTABILITY MATTERS - Not Just Personal Training
WHY ACCOUNTABILITY MATTERS -
Not Just Personal Training
Most busy men don’t lack knowledge—they lack structure, follow-through, and a system that keeps them aligned.
Imagine setting real, life changing goals and being set up to get them, then being held accountable the whole way through.
Daily Reminders - Every morning, you'll get a reminder of the goal you set and the daily non-negotiable you agreed on.
Daily Check Ins - In the evening, you'll get a check-in request, asking how your progress is going.
Weekly Accountability Calls - Every week, you'll have a one to one video call with Tony to check the pulse, find opportunity, and adapt as needed.
Looking for community? We hold group events, classes, coaching calls, and more!
Looking for custom one-on-one personal training, anywhere you want? Got that
DISCIPLINE CLUB HELPS HIGH-PERFORMING
MEN GET THEIR EDGE BACK.
THE PROCESS
HOW TO GET STARTED
STEP 1: BOOK CONSULTATION
Once you decide you're ready for a change, it's time to book your consultation.
It's $50 so I know you're serious about your goals and will be applied to any program you decide to join.
STEP 2: CONSULTATION & PLAN
During your consultation, we'll go over some of your goals and current habits.
From there, we'll make an easy-to-follow plan and you'll set a daily non-negotiable.
This will be a promise you make to yourself.
A small, but positive promise that moves you closer to your goals.
By the end of it, we'll have a great idea of where we're heading and how we're getting there.
STEP 3: CHOOSE YOUR PROGRAM
Now you have a plan, but how are you going to stick with it?
That's when you'll want to choose your membership.
You'll have a selection of tiers to choose from.
Anything from a basic accountability program to mobile personal training, to group classes, meal prep options, and more!
Ready for your consultation?
MEET OUR TEAM
Tony Palmer
Founder & Coach
I didn’t build Discipline Club because I’ve always had it figured out.. I built it because I’ve been where you are.
A few years ago, I felt good on paper. But the truth? I was burning time, bleeding energy, and slowly losing my edge.
I wasn’t failing—but I wasn’t proud, either. I knew I was capable of more. I just didn’t have the structure to match the standards I said I had.
What changed wasn’t some big breakthrough—it was making small, repeatable changes to how I lived every day.
A non-negotiable morning.
A few honest check-ins.
A new respect for discipline—not as punishment, but as freedom.
That’s what this Club is built on.
Not hype. Not ego.
Just structure, accountability, and a higher standard—for men who are ready to stop coasting.
Ready for a small challenge?
This free guide you can download right now breaks down 3 habits that help high-performing men rebuild structure and start leading themselves again.
Claim your copy. Pick 1 habit to start today.
Don't keep waiting.
Investing Where You Are
Most clients go with Tier 1 or 2, but you'll know at the end of your initial consultation.
Core Member
Your Goal Texted to You Every Day - Goals that are top of mind get accomplished.
Daily Check-In to Own Your Habits - We make it easy to track your progress and find patterns.
15 Minute Accountability Call - Every week, you'll get a 1 on 1 private video call to go over how your week went and where your next great opportunity is.
$63/wk
Tier 1 Member
Everything In Core Package
Advanced Monitoring - Food & Exercise.
Access to VIP Accountability Community - Find recipes and workouts. Share progress, advice, struggles.
Weekly Group Coaching Calls - A focused 30-minute video call about mindset, momentum, and raising your standard.
$126/wk
Tier 2 Member
Everything in Tier 1
Mobile Personal Training Training - Pick when & where you would like to train each week for up to 60 min.
Access to Weekly Group Classes - Beach workout, a nature hike, or something new.
Access to Monthly Local Workshops - Once a month, we gather in person to upgrade one part of your life—no fluff, just tools that work.
$259/wk
Tier 3 Member
Everything in Tier 2
Nine Weekly Meal Preps - Selected from a new menu every week to choose from. Usually a selection of beef, chicken, or fish for the main course to pick from. If you need a customization, we can make it happen.
$375/wk
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TESTIMONIALS
~ Mark Anthony ~
Marketing Agency Owner
"When I started with Tony, I was overweight, inconsistent, and honestly just disappointed in myself. I had trained a little in the past, but I had no structure and terrible habits. My confidence was low, my energy sucked, and it showed up in every part of my life.
Tony didn’t sugarcoat anything, but it was exactly what I needed. He held me accountable every single week. No skipping workouts. No justifications. No hiding.
Over the course of a year, I dropped 50 pounds. I got stronger. I rebuilt my routine from the ground up. I became the kind of man who follows through.. someone I actually respect when I look in the mirror.
If you're coasting through life thinking you'll “figure it out eventually”, you won’t. Not without structure. That’s what Tony does. And if you’re ready to be better, he’ll meet you there.”
~ Nicholas ~
Construction Company Owner
"When I first started training with Tony, I had never worked out seriously in my life.
I was average build, had no structure, and honestly didn’t think fitness was something I could really stick with long-term. But over time, that changed completely.
We trained a few days a week, but it wasn’t just the workouts.. it was the way he held me accountable without ever making me feel small.
Some days he was like a drill sergeant, and some days he was just my brother reminding me who I said I wanted to be.
I dropped around 6% body fat, got way stronger, and more than anything, I started carrying myself differently. My mindset and confidence improved in a way that stuck.
Looking back, that training was a turning point for me, and I’m grateful he didn’t let me quit on myself"
GET IN TOUCH
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